Tempus
Event Video – Tempus
Creative Direction / Design / Animation / 2D / 3D
When our dear friends over at Supergreen asked to collaborate on an event video for Tempus, we knew we wanted to be a part of it immediately. We love when our work can be a part of something bigger or when our work is for a company who is helping change the world. Tempus technology is bringing data and AI to healthcare. They are building innovative tech solutions oriented around clinical care and research products — and the virtuous cycle between them.
Client/Collaborators
Supergreen Team: Alex Gorstan, Lura Long
Services:
Creative Direction, Design, Animation
Credits:
Music and Sound by Sanctus Audio
Creative Direction by Willie and Jill Russell
Design by Jill Russell
Animation by Willie Russell
Pairing Words with Visuals
One of the most challenging aspects of our job is translating sometimes complicated terms and phrases into simple and understandable visuals - while making sure it's beautiful and captivating all at once. The easiest way to start this is always on paper – so we storyboard it out and apply that to a boardomatic to get the timing right.
One Video with Multiple Art Directions
This video takes the user through multiple tones and perspectives, and we wanted to show that subtly through design. We take the user through a dark, light, and 3D world - but these all live within the Tempus brand.
Ending on a High Note
We wanted to make sure this video ended in a positive, hopeful and bright note. Marrying uplifting copywriting with Tempus' UI in a beautiful 3D environment was the perfect way to cap off the video.